Description

Category:BusinessManagementManagement-Man
Publisher: Nicholas Brealey Uk | ISBN: 9781473684829 | Pages: 576

A major new edition of the classic work that revolutionised the way business is conducted across cultures and around the globe. It provides leaders and managers with practical strategies to embrace differences and successfully work across diverse business cultures. Capturing the rising influence and the seismic changes throughout many regions of the world, cross-cultural expert and international businessman Richard Lewis has significantly broadened the scope of his seminal work on global business and communication. Thoroughly updated to include the latest political events and cultural changes, as well as covering nine new countries to complete Europe, broadening the scope of the book. Building on his LMR model, Lewis gives leaders and managers practical strategies to embrace differences and work successfully across increasingly diverse business cultures.

About the Author

Richard D. Lewis has been active in the fields of applied and anthropological linguistics for over forty years. He is chairman of Richard Lewis Communications, an international institute of cross-cultural and language training with offices in more than a dozen countries. Lewis lectures and consults worldwide with clients that include The World Bank, kia, Rolls Royce and Unilever. He is the author of many classic works in cross-cultural communication including The Cultural Imperative and When Cultures Collide.