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Guru In A Bottle: Essential Law For Marketers (2Nd Edition) [Paperback-2013]
Ardi Kolah
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Description

Category:Business- Sales & MarketingSales & MarketingSales & Marketing-Mar
Publisher: Kogan Page Uk | ISBN: 9780749464509 | Pages: 371

The completely updated and revised edition of the bestselling book in its field helps you understand the core legal principles applied in the UK and Europe that impact on your work in marketing and sales. We ll give you the confidence to make authoritative statesments online and offline, and comply with essential legal requirements in sales and marketing practice. You ll understand the implications of key EU laws and regulations, and how to prevent legal barriers stifling competition in your market segment

About the Author

Ardi Kolah LL.M is prolific author and one of the most respected marketing and communication practitioners in the world. He holds a masters degree in law and is a fellow of the Chartered Institutes of Marketing and Public Relations, and a Liveryman of the Worshipful Company of Marketors. His unique approach had made Guru in a Bottle extremely popular throughout Europe, the USA and India.

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