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Construye Tu Propia Marca Para Dummies / Launching & Building a Brand For Dummies
[Paperback - 2023]
amy will
On Demand
Availability in 4-6 weeks on receipt of order
List Price: $23.95
Our Price: Rs.4295 Rs.3651
Standard Discount: 15%
You Save: Rs.644
Category: Business
Sub-category: Small Business
Additional Category: Sales & Marketing
Publisher: Aguilar | ISBN: 9786073823517 | Pages: 384
Shipping Weight: .414 | Dimensions: 5.94 x .89 x 9.05 inches

Description

CREA TU MARCA CON UN ADN DEFINIDO Y MÍRALA CRECER

Todo cliente desea tener una conexión profunda con las marcas detrás de los productos que compra. Por ello, si estás iniciando un negocio necesitas con urgencia saber cómo crear una marca potente con un adn capaz de dejar una profunda huella en el mercado. Debes tener una estrategia de lanzamiento destacada, así como un plan ambicioso para hacer crecer tu negocio en un entorno voraz y competitivo.
 
Amy Will, quien fundó su primera empresa a los 24 años y que ha sido el cerebro detrás de otras cuatro más, revela en Construye tu propia marca for dummies lecciones cruciales basadas en su propia experiencia que van desde la creación de una poderosa identidad para tus productos, hasta cómo estar preparado para escalar tu negocio a medida que comienza a despegar. Además encontrarás estudios de casos de algunas de las marcas más sólidas, acompañadas de ideas y consejos de exitosos empresarios y de expertos en marketing.
 
Ya sea que estés pensando en iniciar un negocio o que estés consolidando tu empresa, tener una identidad de marca inolvidable será clave para tener un futuro exitoso.

ENGLISH DESCRIPTION

Create a strong brand DNA—and watch it grow
 
These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. It needs to be more than just an abstract idea; to give your brand life a bigger chance of surviving against the competition, you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace.
 
In Launching & Building a Brand for Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts.
 
●       Stand out on social media
●       Create viral campaigns
●       Build on Customer Loyalty and Longevity
●       Deal with the competition
 
Whether you're thinking of starting a business or are already building up your market share, a memorable brand identity—and Launching & Building a Brand for Dummies—will be the key(s) to your future standout success.

About the Author

Amy Will es una emprendedora y experta en marketing. Obtuvo su título en Comunicaciones y Marketing de la Universidad Luterana de California. También estudió medios globalizados en Tokio, moda en La Sorbona de París, y detección de tendencias en Central Saint Martins, en Londres. Gracias a su experiencia laboral en National Lampoon, Universal Music Group, MTV, Monrow Attire y Tower Paddle Boards es que a los 24 años fundó su primera empresa, 6D Hair Ties. Posteriormente ha fundado y cofundado otras marcas exitosas: Color Me Book (una compañía de libros personalizados para colorear que formó con su esposo, Cory), Pretty Cool Stuff, Inc. (una empresa que se especializa en desarrollar productos únicos promocionales), Girl Gang (una línea de moda), y Evolving Vegan, con sus socios comerciales Cory Will y Mena Massoud (un libro de cocina dedicado a destacar los restaurantes veganos en Estados Unidos). También es la presentadora de Girl Gang The Podcast. Actualmente, Amy se dedica a crear un directorio de empresas propiedad de mujeres para alentar el empoderamiento femenino y crear una red de apoyo comercial entre empresarias. El próximo capítulo de su carrera se centra en invertir en pequeñas empresas propiedad de mujeres, asesorar a mujeres fundadoras y recaudar dinero para la educación de niñas en informática, negocios y finanzas.

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