Testing Business Ideas

Description

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

About the Author

I founded Precoil to help companies find product market fit using lean startup, design thinking and business model innovation. I power the testing practice with my friends over at Strategyzer.I've helped teams move fast and validate things at companies such as GE, Toyota, Adobe, HP and Behr just to name a few. I've worked with hundreds of teams all around the world and consider myself very lucky to do so. I strongly believe that no matter what you are creating, it needs to be desirable, viable and feasible.Prior to advising, I spent over 10 years of my career at technology startups and continue to give back to the startup community by teaching at several accelerators in Silicon Valley. I give back to students as well, guest lecturing at universities such as Harvard, Yale and Berkeley.I'm the co-author of Testing Business Ideas (Fall 2019), a Wiley business book with Alexander Osterwalder. An internationally recognized business book in 20 languages, it is dedicated to corporate innovators, startup entrepreneurs and solopreneurs who don't want to waste time building products that nobody wants.