Publisher: John Murray Uk|ISBN:
9780719564659 |Pages:
272
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Description
In this lively and groundbreaking new book, economist Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior.
About the Author
Ian Ayres is the William K. Townsend Professor at Yale Law School and the Yale School of Management, and is editor of the Journal of Law, Economics and Organization. In addition to his best-selling SuperCrunchers, Ayres has written for the New York Times, the Wall Street Journal, Financial Times, International Herald Tribune, and The New Republic. He lives in New Haven, Connecticut.Barry Nalebuff is Professor of Economics and Management at the Yale School of Management. His books include The Art of Strategy (an update of the best-selling Thinking Strategically) and Co-opetition. He is the author of fifty scholarly articles and has been an associate editor of five academic journals. He lives in New Haven, Connecticut.
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