In 1960, Cuban photographer Alberto Korda captured fabled revolutionary Ernesto “Che” Guevara in what has become history's most reproduced photo. Here Michael Casey tells the remarkable story of this image, detailing its evolution from a casual snapshot to an omnipresent graphic—plastered on everything from T-shirts to vodka to condoms—and into a copyrighted brand. As Casey follows it across the Americas and through cyberspace, he finds governments exploiting it and their dissenters attacking it, merchants selling it and tourists buying it. We see how this image is, ultimately, a mercurial icon that still ignites passion—and a reflection of how we view ourselves.
About the Author
A native of Perth, Western Australia,Michael Casey is writer and researcher in the fields of economics, finance, and digital technology and culture. He is currently Senior Advisor for the Digital Currency Initiative at MIT's renowned Media Lab, while also providing consulting services and speaking globally on the evolving digital governance of the global economy. Casey was previously a journalists, including 18 years at the Wall Street Journal covering global economics and markets.He is the author of four books.Che's Afterlife: The Legacy of an Image(Vintage, 2009) is a history of and cultural commentary on Alberto Korda's famous image of Che Guevara, the world's most reproduced photographic image. It was chosen as one of New York Times' critic Michiko Kakutani's Top Ten picks of 2009. The Unfair Trade: How Our Broken Global Financial System Destroys the Middle Class (Crown, 2012) looks at the global financial crisis through the stories of ordinary citizens around the world.The Age of Cryptocurrency: How Bitcoin and the Blockchain are Challenging the Global Economic Order(co-authored with Paul Vigna; St. Martin's Press, 2015) is an expose on the economic, cultural and political changes heralded by the technology behind bitcoin and digital currencies. Finally,
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