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El arte De Conquistar Lectores / Mastering the art Of Gaining Readers
[Paperback - 2024]
pilar gordoa
On Demand
Availability in 4-6 weeks on receipt of order
List Price: $19.95
Our Price: Rs.3645 Rs.3098
Standard Discount: 15%
You Save: Rs.547
Category: Business
Sub-category: Sales & Marketing
Additional Category: Business Self Help - General & Professional
Publisher: Grijalbo | ISBN: 9786073842181 | Pages: 288
Shipping Weight: .369 | Dimensions: 6 x x 9 inches

Description

«En un mundo cada vez más competitivo en el que existe una saturación de productos y donde una nueva era digital está desafiando a todas las industrias, resulta de vital importancia que replanteemos el rol que juega el marketing editorial.»

Esta obra única fusiona las experiencias profesionales de su autora con las memorias de una editorial que ha presenciado una transformación radical en la industria del libro durante las primeras décadas del siglo xxi. Desde los días en que el marketing era visto con escepticismo hasta la revolución digital y las innovaciones que han cambiado completamente las reglas del juego, estas páginas ofrecen un viaje esencial para triunfar en el siempre cambiante mundo de la creación y promoción de contenidos.
 
Pionera en la implementación del concepto de marketing editorial, Pilar Gordoa propone una guía paso a paso, con ejemplos reales y casos de estudio inspiradores, en el proceso de identificar una audiencia, desarrollar una propuesta única y atractiva, diseñar estrategias efectivas y aprender de los errores.
 
Con una visión clara y perspicaz, este libro es una herramienta invaluable para todos los interesados en los contenidos, desde autores hasta editores, especialistas en marketing y público en general, para comprender cómo nace un impulso creativo que convierte a las ideas en realidad y más tarde se eleva en un arte muy específico: el arte de conquistar lectores.

ENGLISH DESCRIPTION

“In an increasingly competitive world, where we have a saturation of products and where a new digital era challenges every industry, it is crucial to rethink the role of editorial marketing.”

This unique work blends the author’s professional experience with the memoirs of a publishing house that has witnessed a radical transformation in the book industry during the first decades of the twenty-first century. From those days marketing was regarded with skepticism, up to the digital revolutions and those innovations that utterly changed the rules of the game, these pages offer an essential journey to succeed in the ever-changing world of creation and content promotion.
 
Pioneer in implementing the concept of editorial marketing, Pilar Gordoa shares a step-by-step guide with real examples and inspiring case studies about the process of identifying an audience, developing a unique and attractive proposal, designing effective strategies, and learning from our mistakes.
 
With a clear and keen insight, this book is a priceless tool for everyone interested in contents—from authors to editors, marketing specialists, and the general public—to understand how the creative impulse that makes ideas a reality comes to be, which later soars as a very specific art—the art of gaining readers.

About the Author

Pilar Gordoa: es una destacada profesional con una sólida formación en comunicación, marketing y negocios de internet. Con 28 años de experiencia en la industria editorial, ha ocupado cargos clave en reconocidas editoriales como Ediciones B y Grijalbo-Mondadori (hoy Penguin Random House Grupo Editorial). Su enfoque innovador combina estrategias clásicas de marketing con nuevas tecnologías, liderando proyectos de transformación digital y responsabilidad social, como la alianza con Unicef para el programa Todos los niños en la escuela. Además, impulsó el desarrollo de negocios digitales y la implementación de metodologías ágiles durante la pandemia.

Como docente y conferencista, comparte su experiencia en maestrías, seminarios y cursos de marketing editorial, contribuyendo al crecimiento y profesionalización del sector editorial mexicano.
 
www.pilargordoa.com
hola@pilargordoa.com

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