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The art Of Choosing
[Paperback - 2014]
sheena iyengar
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Category: Politics
Publisher: Abacus Uk | ISBN: 9780349121420 | Pages: 0
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* An eye-opening account of the hidden workings of choice in everyday life* Subtitle: The Decisions We Make Everyday - What They Say About Us and How We Can Improve Them

About the Author

Sheena Iyengar is the S.T. Lee Professor of Business at Columbia University and a recipient of the Presidential Early Career Award. She holds an undergraduate degree from the Wharton School of Business and a doctorate in social psychology from Stanford University. Her work is regularly cited in periodicals such as theNew York Timesand theWall Street Journal,FortuneandTIME.Considered one of the world's experts on choice, Sheena has written her own book, The Art of Choosing. In the book, she explores questions such as why choice is powerful, and where its power comes from; the ways in which people make choices; the relationship between how we choose and who we are; why we are so often disappointed by our choices; how much control we really have over our everyday choices; how we choose when our options are practically unlimited; and whether we should ever let others choose for us, and if so, whom and why.

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