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50 Management Ideas You Really Need To Know: 50 Ideas You Really Need To Know Series
[Hardback - 2007]
edward russell-walling
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Category: Business
Sub-category: Management
Publisher: Quercus Uk | ISBN: 9781847240095 | Pages: 208
Shipping Weight: .550 | Dimensions: 0

Description

The essential management guide.

50 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff s Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.

About the Author

Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times.

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