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Insanely Simple: the Obsession That Drives apple's Success
[Paperback - 2013]
ken segall
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Category: Business
Additional Category: Business Self Help
Publisher: Portfolio Uk | ISBN: 9780670921195 | Pages: 239
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Description

Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals

About the Author

Ken Segall is the author of the New York Times Bestseller Insanely Simple. Working with Steve Jobs as ad agency creative director for twelve years spanning NeXT and Apple, he led the team behind Apple s legendary Think different campaign, and set Apple down the i-way by naming the iMac. Segall has also served as agency global creative director for IBM, Intel, Dell, and BMW. He is an international speaker on the power of simplicity.

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