Advanced Search Request a Book

ORDERS

Readings Orders 0

DEMANDS

Readings Demands 0

Advertising Next: 150 Winning Campaigns For the New Communications age
[Hardback - 2008]
tom himpe
In Stock
List Price: £24.95
Our Price: Rs.4975 Rs.4477
Standard Discount: 10%
You Save: Rs.498
Category: Art
Sub-category: Graphic Arts
Publisher: Thames & Hudson | ISBN: 9780500514160 | Pages: 0
Shipping Weight: 2.100 | Dimensions: 0

Description

This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.

About the Author

Tom Himpe is a freelance creative media strategist. He is the author of Advertising is Dead. Long Live Advertising! also published by Thames && Hudson.

Bestsellers in Art

View All
Figure Drawing For All It's Worth: A Book Of Fundamentals For An Artistic Career
[Hardback - 2011]
andrew loomis
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £29.99
Our Price: Rs.7295 Rs.6565
Standard Discount: 10%
You Save: Rs.730
Elegant Spirits: Amano's Tale Of Genji And Fairies
[Hardback - 2021]
yoshitaka amano
Out of Stock
Availability in 4-6 weeks on receipt of order
List Price: $39.99
Our Price: Rs.10545 Rs.9490
Standard Discount: 10%
You Save: Rs.1055
Lost Masterpieces
[Hardback - 2022]
dk
In Stock
List Price: £12.99
Our Price: Rs.3345 Rs.3010
Standard Discount: 10%
You Save: Rs.335
Sylvia Plath: Drawings
[Paperback - 2022]
frieda hughes
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £14.99
Our Price: Rs.3295 Rs.2965
Standard Discount: 10%
You Save: Rs.330
What Is Art?
[Paperback - 1995]
leo tolstoy
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £9.99
Our Price: Rs.1745 Rs.1570
Standard Discount: 10%
You Save: Rs.175
And Our Faces, My Heart, Brief As Photos
[Paperback - 2005]
john berger
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £9.99
Our Price: Rs.1895 Rs.1705
Standard Discount: 10%
You Save: Rs.190
Color And Light: A Guide For The Realist Painter
[Paperback - 2010]
james gurney
Out of Stock
Availability in 4-6 weeks on receipt of order
List Price: $29.99
Our Price: Rs.6945 Rs.6250
Standard Discount: 10%
You Save: Rs.695
The New Drawing On The Right Side Of The Brain
[Paperback - 2008]
betty edwards
In Stock
List Price: £16.99
Our Price: Rs.4095 Rs.3685
Standard Discount: 10%
You Save: Rs.410
Ways Of Seeing
[Paperback - 2008]
john berger
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £9.99
Our Price: Rs.1695 Rs.1525
Standard Discount: 10%
You Save: Rs.170
Design As Art
[Paperback - 2008]
bruno munari
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £9.99
Our Price: Rs.1545 Rs.1390
Standard Discount: 10%
You Save: Rs.155
The History Of Western Art (art Essentials)
[Paperback - 2023]
janetta rebold benton
In Stock
List Price: £10.99
Our Price: Rs.3845 Rs.3460
Standard Discount: 10%
You Save: Rs.385
Design: The Definitive Visual History
[Hardback - 2023]
dk
In Stock
List Price: £30
Our Price: Rs.7945 Rs.7150
Standard Discount: 10%
You Save: Rs.795