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Advertising For People Who Don't Like advertising
[Hardback - 2012]
kesselskramer
In Stock
List Price: £19.95
Our Price: Rs.2275 Rs.2047
Standard Discount: 10%
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Category: Art
Sub-category: General Design
Publisher: Laurence King Uk | ISBN: 9781856698252 | Pages: 240
Shipping Weight: 0 | Dimensions: null

Description

This is a book by a company that dislikes advertising as much as anyone. Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.

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