Advanced Search Request a Book

ORDERS

Readings Orders 0

DEMANDS

Readings Demands 0

Lateral Thinking: Creativity Step By Step
[Paperback - 1990]
edward de bono
On Demand
Availability in 4-6 weeks on receipt of order
List Price: $18.99
Our Price: Rs.3145 Rs.2673
Standard Discount: 15%
You Save: Rs.472
Category: Self Help
Sub-category: Self Improvement
Publisher: Harper Perennial Usa | ISBN: 9780060903251 | Pages: 0
Shipping Weight: .350 | Dimensions: 0

Description

“This could be a very useful book for teachers and non-teachers alike. Dr. DeBono does not claim to be able to turn us all into Miltons, Davincis, and Einsteins…but his techniques provide an alternative to just sitting around waiting for the Muse to appear. The Muse never appears to most of us—hence the value of this book.”— David Cohen, Times Educational Supplement The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a “vertical” mode of thought to tap the potential of lateral thinking “The underlying argument of the book is that there are two kinds of thinking—vertical and lateral. Most of us are educated to think vertically, to go from one logical step to the next, moving all the time towards the one correct solution of our problem. We are not usually educated to be creative, to generate idea after idea…. “Dr. DeBono argues that the function of vertical, logical thinking is to argue what is wrong. It is a very useful way of thinking, but it is not the only useful way. To claim it is, is the sort of intellectual arrogance that makes creative thinking unlikely….

About the Author

Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill.

Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind.

Also by the Same Author

View All
How To Have A Beautiful Mind
[Paperback - 2004]
edward de bono
In Stock
List Price: £14.99
Our Price: Rs.1595 Rs.1435
Standard Discount: 10%
You Save: Rs.160
How To Have Creative Ideas: 62 Exercises To Develop The Mind
[Paperback - 2007]
edward de bono
In Stock
List Price: £12.99
Our Price: Rs.2545 Rs.2290
Standard Discount: 10%
You Save: Rs.255
The Six Value Medals
[Paperback - 2005]
edward de bono
In Stock
List Price: £9.99
Our Price: Rs.1995 Rs.1795
Standard Discount: 10%
You Save: Rs.200
Think Before It's Too Late
[Paperback - 2009]
edward de bono
In Stock
List Price: £14.99
Our Price: Rs.2395 Rs.2155
Standard Discount: 10%
You Save: Rs.240
Lateral Thinking: An Introduction
[Paperback - 2014]
edward de bono
In Stock
List Price: £12.99
Our Price: Rs.2695 Rs.2425
Standard Discount: 10%
You Save: Rs.270
Serious Creativity: How To Be Creative Under Pressure And Turn Ideas Into Action
[Paperback - 2015]
edward de bono
In Stock
List Price: £20
Our Price: Rs.2795 Rs.2515
Standard Discount: 10%
You Save: Rs.280
The Mechanism Of Mind
[Paperback - 2015]
edward de bono
In Stock
List Price: £12.99
Our Price: Rs.2695 Rs.2425
Standard Discount: 10%
You Save: Rs.270
Teach Yourself To Think: Five Easy Steps To Direct, Productive Thinking
[Paperback - 2015]
edward de bono
In Stock
List Price: £10.99
Our Price: Rs.2345 Rs.2110
Standard Discount: 10%
You Save: Rs.235
Teach Your Child How To Think: Help Them Survive And Thrive
[Paperback - 2015]
edward de bono
In Stock
List Price: £10.99
Our Price: Rs.2395 Rs.2155
Standard Discount: 10%
You Save: Rs.240
Simplicity: Be A Sharper, Faster, Clearer Thinker
[Paperback - 2015]
edward de bono
In Stock
List Price: £10.99
Our Price: Rs.2395 Rs.2155
Standard Discount: 10%
You Save: Rs.240
Six Thinking Hats: Run Better Meetings, Make Faster Decisions
[Paperback - 2000]
edward de bono
In Stock
List Price: £10.99
Our Price: Rs.2295 Rs.2065
Standard Discount: 10%
You Save: Rs.230
Parallel Thinking: From Socratic Thinking To De Bono Thinking
[Paperback - 2016]
edward de bono
In Stock
List Price: £19.99
Our Price: Rs.2995 Rs.2695
Standard Discount: 10%
You Save: Rs.300

Bestsellers in Self Help

View All
Ego Is The Enemy
[Hardback - 2016]
ryan holiday
In Stock
List Price: $27
Our Price: Rs.2645 Rs.2380
Standard Discount: 10%
You Save: Rs.265
12 Rules For Life: An Antidote To Chaos
[Paperback - 2019]
jordan b. peterson
In Stock
List Price: £10.99
Our Price: Rs.2495 Rs.2245
Standard Discount: 10%
You Save: Rs.250
Why Has Nobody Told Me This Before?
[Paperback - 2022]
dr julie smith
In Stock
List Price: £17.99
Our Price: Rs.3945 Rs.3550
Standard Discount: 10%
You Save: Rs.395
The Boy, The Mole, The Fox And The Horse: The Animated Story
[Hardback - 2022]
charlie mackesy
In Stock
List Price: £20
Our Price: Rs.2795 Rs.2515
Standard Discount: 10%
You Save: Rs.280
The Year Of Magical Thinking
[Paperback - 2012]
joan didion
In Stock
List Price: £8.99
Our Price: Rs.2295 Rs.2065
Standard Discount: 10%
You Save: Rs.230
The Art Of Seduction
[Paperback - 2001]
robert greene
In Stock
List Price: $24
Our Price: Rs.4995 Rs.4495
Standard Discount: 10%
You Save: Rs.500
Everything I Know About Love
[Paperback - 2019]
dolly alderton
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £10.99
Our Price: Rs.2395 Rs.2155
Standard Discount: 10%
You Save: Rs.240
How To Do The Work: Recognise Your Patterns, Heal From Your Past, And Create Your Self
[Paperback - 2021]
nicole lepera
In Stock
List Price: £16.99
Our Price: Rs.3895 Rs.3505
Standard Discount: 10%
You Save: Rs.390
The Boy, The Mole, The Fox And The Horse
[Hardback - 2019]
charlie mackesy
In Stock
List Price: £20
Our Price: Rs.3495 Rs.3145
Standard Discount: 10%
You Save: Rs.350
The 48 Laws Of Power
[Paperback - 2000]
robert greene
In Stock
List Price: $25
Our Price: Rs.4995 Rs.4495
Standard Discount: 10%
You Save: Rs.500
The Comfort Book
[Paperback - 2022]
matt haig
In Stock
List Price: £9.99
Our Price: Rs.2045 Rs.1840
Standard Discount: 10%
You Save: Rs.205
How To Meet Your Self: The Workbook For Self-Discovery
[Paperback - 2022]
nicole lepera
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £20
Our Price: Rs.4595 Rs.4135
Standard Discount: 10%
You Save: Rs.460