Attention is a key part of thinking clearly and productively, and yet we pay very little attention to attention itself. How much attention do we pay to the usual? What can we do about it? Instead of waiting for attention to be pulled towards something unusual, we can set out frameworks for 'directing' our attention in a conscious manner.
About the Author
Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill.
Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind.
Please use your Email instead of your Username to login.
Caution: Deleting Your Account will permanently remove all associated data, which cannot be recovered.
Your cart's total less than the Gift Card value. If you checkout now, the remaining amount will elapse as Gift Cards are for one time use only. Continue Shopping to fully consume your Gift Card.
The Transaction was unsuccessfull. Please try again.