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Emotional Design: Why We Love (Or Hate) Everyday Things
[Paperback - 2005]
donald a. norman
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Category: Business
Sub-category: Business Self Help
Additional Category: Psychology
Publisher: Basic Books Usa | ISBN: 9780465051366 | Pages: 257
Shipping Weight: .225 | Dimensions: 0

Description

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere fromScientific AmericantoThe New Yorker.Emotional Designarticulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world.Emotional Designwill appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.

About the Author

Business Week has named Don Norman one of the world s most influential designers. He has been both a professor and an executive: he was Vice President of Advanced Technology at Apple; his company, the Nielsen Norman Group, helps companies produce human-centered products and services; and he has been on the faculty at Harvard, the University of California, San Diego, Northwestern University, and KAIST, in South Korea. He is the author of many books, including The Design of Everyday Things, The Invisible Computer (MIT Press), Emotional Design, and The Design of Future Things.

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