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Growing a Business
[Paperback - 1987]
paul hawken
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Category: Business
Sub-category: Business Self Help
Publisher: Simon & Schuster Usa | ISBN: 9780671671648 | Pages: 251
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Description

Paul Hawken demonstrates that the answers to small business problems today cannot be solved by college degrees, training or money—but only by you.Nearly everyone harbors a secret dream of starting or owning a business. In fact, a million businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs.Paul Hawken—entrepreneur and bestselling author—wrote Growing a Business for those who set out to make their dream a reality. He knows what he's talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. More recently, he founded and still runs Smith & Hawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book called The Next Economy about the future of the economy.Using examples like Patagonia, Ben & Jerry’s Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.

About the Author

Paul Hawken is an environmentalist, entrepreneur, author and activist who has dedicated his life to environmental sustainability and changing the relationship between business and the environment. He is one of the environmental movement s leading voices, and a pioneering architect of corporate reform with respect to ecological practices. He is the bestselling author of eight books that have been published in 30 languages in more than 50 countries and have sold more than 2 million copies, as well as dozens of articles, op-eds, and other papers concerning the environment, the ethical responsibility of business, and social justice. Hawken is a renowned lecturer who has keynoted conferences and led workshops on the impact of commerce upon the environment, and consulted with governments and corporations throughout the world.

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