Advanced Search Request a Book

ORDERS

Readings Orders 0

DEMANDS

Readings Demands 0

corporate architecture: (building a brand) fashion, banking, telecommunications, automotive
[Hardback - 2009]
alejandro bahamon
On Demand
Availability in 2-4 weeks on receipt of order
List Price: $100
Our Price: Rs.17395 Rs.14786
Standard Discount: 15%
You Save: Rs.2609
Sub-category: Architecture
Publisher: W. W. Norton & Company | ISBN: 9780393733051 | Pages: 503
Shipping Weight: | Dimensions:

Description

How the fashion, banking, automotive, and telecommunications industries use architecture as a tool of marketing strategy. A brand is much more than the product or service that it represents -- it is a whole imaginary world custom-made for the target consumer, and it often has little to do with what is being sold. Competition has given rise to a new class of buildings, designed by top architects and characterized by bold design approaches, surveyed in this sweeping study.

About the Author

Alejandro Bahamón, an architect, photographer, and editor of architecture books, is the author of numerous publications on contemporary architecture, includingSketch Plan Build, The Magic of Tents, Treehouses, Glass Houses, Houses on the Edge, and (with Ana María Álvarez),Light Color Sound. He lives in Barcelona.

Bestsellers in Architecture

View All
Otto Wagner
[Hardback - 2002]
paco asensio
In Stock
List Price: $7.95
Our Price: Rs.1375 Rs.1237
Standard Discount: 10%
You Save: Rs.138
The 99% Invisible City: A Field Guide To The Hidden World Of Everyday Design
[Hardback - 2020]
roman mars
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £20
Our Price: Rs.4695 Rs.4225
Standard Discount: 10%
You Save: Rs.470
The Story Of Architecture
[Hardback - 2022]
witold rybczynski
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: $40
Our Price: Rs.9495 Rs.8545
Standard Discount: 10%
You Save: Rs.950
The Architecture Book: Big Ideas Simply Explained
[Hardback - 2023]
dk
In Stock
List Price: £19.99
Our Price: Rs.5495 Rs.4945
Standard Discount: 10%
You Save: Rs.550