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Eyes Wide Open: How To Make Smart Decisions In a Confusing World
[Paperback - 2015]
noreena hertz
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Category: Business
Sub-category: Business Self Help
Publisher: Harper Business Usa | ISBN: 9780062268624 | Pages: 0
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Description

Eyes Wide Open: How to Make Smart Decisions in a Confusing World is Noreen Hertz’s practical, cutting-edge guide to help you cut through the data deluge and make smarter and better choices, based on her highly popular TED talk. In this eye-opening handbook, the internationally noted speaker, economics expert, and bestselling author of IOU: The Debt Threat and Silent Takeover reveals the extent to which the biggest decisions in our lives are often made on the basis of flawed information, weak assumptions, corrupted data, insufficient scrutiny of others, and a lack of self-knowledge. To avert such disasters, Hertz persuasively argues, we need to become empowered decision-makers, capable of making high-stakes choices and holding accountable those who advise us. In Eyes Wide Open, she weaves together scientific research with real-world examples from Hollywood to Harry Potter, NASA to World War Two spies, to construct a path to more astute and empowered decision-making in ten clear steps. With a razor-sharp intellect and an instinct for popular storytelling, she offers counter-intuitive, actionable guidance for making better choices—whether you are a business-person, a professional, a patient, or a parent.

About the Author

Noreena Hertz is a renowned thought leader, academic, and broadcaster who was named by The Observer “one of the world’s leading thinkers” and by Vogue “one of the world’s most inspiring women.” Her previous bestsellers—The Silent Takeover, The Debt Threat, and Eyes Wide Open—have been published in more than twenty countries, and her opinion pieces have appeared in The New York Times, The Washington Post, The Wall Street Journal, The Guardian, and Financial Times. She has hosted her own show on SiriusXM and spoken at TED, the World Economic Forum in Davos, and Google Zeitgeist. Hertz holds an MBA from the Wharton School of the University of Pennsylvania and a PhD from Cambridge University and is based at University College London, where she holds an honorary professorship.

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