Traces the early twenty-first-century revolution through which heavy investments were made in such intangible assets as design, branding, and software, exploring the value of such developments, and how to best tap their potential.
About the Author
Jonathan Haskel is professor of economics at Imperial College Business School and an external member of the Monetary Policy Committee of the Bank of England. Stian Westlake is executive chair of the Economic and Social Research Council. They are the authors of Capitalism without Capital: The Rise of the Intangible Economy (Princeton) and cowinners of the Indigo Prize.
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