From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill - via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other - this book explores what science can teach us about the techniques of persuasion.
About the Author
Dr Kevin Dutton is a Fellow of the British Psychological Society and a research psychologist at the University of Oxford. He regularly publishes in leading international scientific journals and speaks at conferences around the world. He is the author of Flipnosis and The Wisdom of Psychopaths, for which he was awarded a Best American Science and Nature Writing prize. His work has been translated into over twenty languages, and his writing and research have been featured in Scientific American, New Scientist, The Guardian, The Times, Psychology Today, The New York Times, The Wall St Journal, and The Washington Post, among other publications.
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