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who owns the future?
[Paperback - 2014]
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Category: Science
Sub-category: Popular Science
Publisher: Penguin Uk | ISBN: 9780241957219 | Pages: 400
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As you read this, thousands of remote computers are refining secret models of who you are, using the information to make huge fortunes for a few people. Does the future have to be this way? How can we change it? In this visionary book Jaron Lanier imagines an alternative, where economic power is given back to creators. Drawing on sources ranging from ancient philosophy to the latest technology, he proposes a radical system that truly rewards endeavour - whether it's in the media or manufacturing - and ultimately preserves human dignity. 'Lanier has a poet's sensibility.' Financial Times 'A mind as boundless as the internet.' Evening Standard 'A tour d'horizon of what we'll have to cope with in the near future.' Independent 'An exhilarating, loveable book.' Scotland on Sunday 'Inspiring . . . intelligent and subtle.' Guardian

Jaron Lanier is a scientist, musician, and writer best known for his work in virtual reality and his advocacy of humanism and sustainable economics in a digital context. His 1980s start-up VPL Research created the first commercial VR products and introduced avatars, multi-person virtual world experiences, and prototypes of major VR applications such as surgical simulation. His books Who Owns the Future? and You Are Not a Gadget were international bestsellers, and Dawn of the New Everything was named a 2017 best book of the year by The Wall Street Journal, The Economist, and Vox.

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