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narrative and numbers: the value of stories in business
[Hardback - 2017]
aswath damodaran
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Category: Business
Sub-category: Business Self Help
Publisher: Columbia University Press | ISBN: 9780231180481 | Pages: 0
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Description

Argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. Presents case studies to describe how storytellers can better incorporate numbers, and how number-crunchers can calculate imaginative models and weave narrative around numbers.

About the Author

Aswath Damodaran is a Professor of Finance at the Stern School of Business at New York University (Kerschner Family Chair in Finance Education), where he teaches corporate finance and equity valuation. He is best known as author of several widely used academic and practitioner texts on Valuation, Corporate Finance, and Investment Management.

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