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Verbal Judo:the Gentle art Of Persuasion
[Paperback - 2013]
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Category: Business
Sub-category: Business Self Help
Publisher: William Morrow Usa | ISBN: 9780062107701 | Pages: 224
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Verbal Judo is the martial art of the mind and mouth that can show you how to be better prepared in every verbal encounter. Listen and speak more effectively, engage people through empathy (the most powerful word in the English language), avoid the most common conversational disasters, and use proven strategies that allow you to successfully communicate your point of view and take the upper hand in most disputes. Verbal Judo offers a creative look at conflict that will help you defuse confrontations and generate cooperation from your spouse, your boss, and even your teenager. As the author says, "when you react, the event controls you. When you respond, you’re in control." This new edition features a fresh new cover and a foreword demonstrating the legacy of Verbal Judo founder and author George Thompson, as well as a never-before-published final chapter presenting Thompson’s "Five Universal Truths" of human interaction.

Dr. Thompson ("Doc Rhino") is the Founder of the Verbal Judo Institute. Since 1983 and until he died in 2011, he personally trained more than 700,000 individuals in Tactical Communications -- a program he developed in 1983 for defusing conflict and redirecting behavior with words.Doc had a B.A. from Colgate University (1963), a Masters and Doctorate in English from the University of Connecticut (1972), and completed post-doctoral work at Princeton University in Rhetoric & Persuasion (1979). He has written and published four books on Tactical Communictions.Widely published in magazines and periodicals, his training has been highlighted in such national media outlets as NBC, ABC, & CBS News, CNN, 48 Hours, Inside Edition, LETN, In the Line of Duty, and Fox news, as well as in the LA Times, NY Post, Sacramento Bee, and other publications.(source)

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