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The Winner Effect: the Science Of Success and How To Use It
[Paperback - 2013]
ian robertson
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Category: Self Help
Sub-category: Self Improvement
Publisher: Bloomsbury Uk | ISBN: 9781408831656 | Pages: 0
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Description

What makes a winner?Why do some succeed both in life and in business, and others fail? The 'winner effect' is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.By understanding what the mental and physical changes are that take place in the brain of a 'winner', how they happen, and why they affect some people more than others, Robertson explains what makes a winner or a loser - and how we can use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends.

About the Author

Ian Robertson is Co-Director of the Global Brain Health Institute (Trinity College Dublin and University of California at San Francisco) and T Boone Pickens Distinguished Professor at the Centre for BrainHealth at University of Texas at Dallas. A trained clinical psychologist as well as a neuroscientist, he is internationally renowned for his research on neuropsychology. He has written five books and numerous newspaper and magazine articles and comment pieces in the Guardian, Times, Telegraph, Irish Times, Time magazine and New York magazine, amongst others. He has appeared on BBC Radio and featured in several major television documentaries. He is a regular speaker at major futurology and business conferences in Europe, the USA and Asia.

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