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Stand Out: How To Find Your Breakthrough Idea and Build a Following around It
[Paperback - 2016]
dorie clark
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Category: Business
Sub-category: Business Self Help
Publisher: Portfolio Uk | ISBN: 9780241247013 | Pages: 0
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Description

"A guide to becoming a recognized expert in your field Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that's simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a "thought leader" is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed? Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there. Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance"--

About the Author

Dorie Clark is a marketing strategy consultant and professional speaker who teaches at Duke University s Fuqua School of Business. She is the author of Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine, one of the Top 10 Business Books of the Year by Forbes, and a Washington Post bestseller. A former presidential campaign spokeswoman, the New York Times described her as an "expert at self-reinvention and helping others make changes in their lives." She is a frequent contributor to Harvard Business Review and has been recognized as a "branding expert" by the Associated Press, Inc., and Fortune. She consults and speaks for clients including Google, Microsoft, Yale University, and the World Bank. You can download her free Stand Out self-assessment workbook at dorieclark.com.

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