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the automatic customer: creating a subscription business in any industry
[Paperback - 2016]
john warrillow
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Category: Business
Sub-category: Business Self Help
Publisher: Portfolio Uk | ISBN: 9780241247006 | Pages: 0
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Description

The lifeblood of your business is repeat customers. But customers can be fickle and competitors are ruthless. So how do you ensure a steady flow of business? The secret is finding and keeping automatic customers. These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon.

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