Advanced Search Request a Book

ORDERS

Readings Orders 0

DEMANDS

Readings Demands 0

Deviate: the Science Of Seeing Differently
[Hardback - 2017]
beau lotto
On Demand
Availability in 4-6 weeks on receipt of order
List Price: $28
Our Price: Rs.5745 Rs.4883
Standard Discount: 15%
You Save: Rs.862
Category: Psychology
Sub-category: Psychology
Publisher: Hachette Books Usa | ISBN: 9780316300193 | Pages: 352
Shipping Weight: 0 | Dimensions: 0

Description

Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate. Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world. With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.

About the Author

Beau Lotto is a visiting scholar at New York University. His research explores how the brain adapts to uncertainty at the cellular, computational and perceptual levels with the aim of understanding the fundamental principles of biologically-inspired innovation.

Bestsellers in Psychology

View All
In The Realm Of Hungry Ghosts: Close Encounters With Addiction
[Paperback - 2018]
gabor mate
In Stock
List Price: £12.99
Our Price: Rs.2895 Rs.2605
Standard Discount: 10%
You Save: Rs.290
The Neuroscience Of You: How Every Brain Is Different And How To Understand Yours
[Hardback - 2022]
chantel prat
In Stock
List Price: $30
Our Price: Rs.5545 Rs.4990
Standard Discount: 10%
You Save: Rs.555
Beginnings: A Guide To Child Psychology And Development For Parents Of 0-5 Year-Olds
[Paperback - 2022]
sarah ockwell-smith
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £14.99
Our Price: Rs.3045 Rs.2740
Standard Discount: 10%
You Save: Rs.305
The Psychopathology Of Everyday Life (Translation)
[Paperback - 2002]
sigmund freud
In Stock
List Price: £10.99
Our Price: Rs.1945 Rs.1750
Standard Discount: 10%
You Save: Rs.195
Scattered Minds: The Origins And Healing Of Attention Deficit Disorder
[Paperback - 2019]
gabor mate
In Stock
List Price: £12.99
Our Price: Rs.2795 Rs.2515
Standard Discount: 10%
You Save: Rs.280
The Body Keeps The Score: Mind, Brain And Body In The Transformation Of Trauma
[Paperback - 2015]
bessel van der kolk
In Stock
List Price: £12.99
Our Price: Rs.2945 Rs.2650
Standard Discount: 10%
You Save: Rs.295
How The Mind Works
[Paperback - 2015]
steven pinker
In Stock
List Price: £16.99
Our Price: Rs.3795 Rs.3415
Standard Discount: 10%
You Save: Rs.380
All About Love: New Visions (Love Song To The Nation Book 1)
[Paperback - 2018]
bell hooks
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £16.99
Our Price: Rs.2645 Rs.2380
Standard Discount: 10%
You Save: Rs.265
Momma And The Meaning Of Life: Tales Of Psychotherapy
[Paperback - 2006]
irvin d. yalom
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £10.99
Our Price: Rs.2295 Rs.2065
Standard Discount: 10%
You Save: Rs.230
What Happened To You?: Conversations On Trauma, Resilience, And Healing
[Paperback - 2022]
oprah winfrey
In Stock
List Price: £12.99
Our Price: Rs.2645 Rs.2380
Standard Discount: 10%
You Save: Rs.265
It Didn't Start With You: How Inherited Family Trauma Shapes Who We Are And How To End The Cycle
[Paperback - 2022]
mark wolyn
In Stock
List Price: £16.99
Our Price: Rs.3545 Rs.3190
Standard Discount: 10%
You Save: Rs.355
Dopamine Nation: Finding Balance In The Age Of Indulgence
[Paperback - 2023]
anna lembke
In Stock
List Price: £10.99
Our Price: Rs.2345 Rs.2110
Standard Discount: 10%
You Save: Rs.235