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The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part Of any Bold Venture
[Hardback - 2018]
scott belsky
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Category: Business
Sub-category: Business Self Help
Publisher: Portfolio | ISBN: 9780735218079 | Pages: 416
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Paperback Rs.2461

Description

NATIONAL BESTSELLER NAMED ONE OF THE MOST INSPIRING BOOKS OF 2018 BY INC. NAMED ONE OF THE BEST STARTUP BOOKS OF ALL TIME BY BOOKAUTHORITY The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups. Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood. Broken into three sections with 100+ lessons, this no-nonsense book will help you: • Endure the roller coaster of successes and failures by strengthening your resolve, embracing the long-game, and short-circuiting your reward system to get to the finish line. • Optimize what’s working so you can improve the way you hire, better manage your team, and meet your customers’ needs. • Finish strong and avoid the pitfalls many entrepreneurs make, so you can overcome resistance, exit gracefully, and continue onto your next creative endeavor with ease. With insightful interviews from today’s leading entrepreneurs, artists, writers, and executives, as well as Belsky’s own experience working with companies like Airbnb, Pinterest, Uber, and sweetgreen, The Messy Middle will outfit you to find your way through the hardest parts of any bold project or new venture.

About the Author

Scott Belsky is the founder and CEO of Behance, the software and design company dedicated to enhancing productivity in the creative community. He oversees a social networking site used by more than 30,000 creative professionals from around the world. He has consulted for media and Fortune 500 companies, including GE and Hewlett-Packard. In 2010 he was included in Fast Company s 100 Most Creative People in Business list. Prior to founding Behance he helped grow the Pine Street Leadership Initiative at Goldman Sachs; he received his MBA from Harvard Business School.

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