Advanced Search Request a Book

ORDERS

Readings Orders 0

DEMANDS

Readings Demands 0

Alchemy: the Surprising Power Of Ideas That Don't Make Sense
[Paperback - 2021]
rory sutherland
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £12.99
Our Price: Rs.2645 Rs.2380
Standard Discount: 10%
You Save: Rs.265
Category: Self Help
Sub-category: Self Improvement
Publisher: Wh Allen Uk | ISBN: 9780753556528 | Pages: 384
Shipping Weight: .260 | Dimensions: null
Notify

Description

We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we arent, and we dont. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence peoples choices you have to bypass reason. The best ideas dont make rational sense: they make you feel more than they make you think. Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.

About the Author

Rory Sutherland is vice chairman of Ogilvy. A columnist for The Spectator, he is former president of the Institute of Practitioners in Advertising, the professional body for advertising, media, and marketing communications agencies in the United Kingdom. His TED Talks have been viewed more than 6.5 million times. He lives in London.

Also by the Same Author

View All
Alchemy
[Paperback - 2021]
rory sutherland
Out of Stock
Availability in 4-6 weeks on receipt of order
List Price: $19.99
Our Price: Rs.2645 Rs.2380
Standard Discount: 10%
You Save: Rs.265
Alchemy: The Dark Art And Curious Science Of Creating Magic In Brands, Business, And Life
[Hardback - 2019]
rory sutherland
On Demand
Availability in 4-6 weeks on receipt of order
List Price: $27.99
Our Price: Rs.3695 Rs.3141
Standard Discount: 15%
You Save: Rs.554

Bestsellers in Self Help

View All
Ego Is The Enemy
[Hardback - 2016]
ryan holiday
In Stock
List Price: $27
Our Price: Rs.2645 Rs.2380
Standard Discount: 10%
You Save: Rs.265
12 Rules For Life: An Antidote To Chaos
[Paperback - 2019]
jordan b. peterson
In Stock
List Price: £10.99
Our Price: Rs.2495 Rs.2245
Standard Discount: 10%
You Save: Rs.250
Why Has Nobody Told Me This Before?
[Paperback - 2022]
dr julie smith
In Stock
List Price: £17.99
Our Price: Rs.3945 Rs.3550
Standard Discount: 10%
You Save: Rs.395
The Boy, The Mole, The Fox And The Horse: The Animated Story
[Hardback - 2022]
charlie mackesy
In Stock
List Price: £20
Our Price: Rs.2795 Rs.2515
Standard Discount: 10%
You Save: Rs.280
The Year Of Magical Thinking
[Paperback - 2012]
joan didion
In Stock
List Price: £8.99
Our Price: Rs.2295 Rs.2065
Standard Discount: 10%
You Save: Rs.230
The Art Of Seduction
[Paperback - 2001]
robert greene
In Stock
List Price: $24
Our Price: Rs.4995 Rs.4495
Standard Discount: 10%
You Save: Rs.500
Everything I Know About Love
[Paperback - 2019]
dolly alderton
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £10.99
Our Price: Rs.2395 Rs.2155
Standard Discount: 10%
You Save: Rs.240
How To Do The Work: Recognise Your Patterns, Heal From Your Past, And Create Your Self
[Paperback - 2021]
nicole lepera
In Stock
List Price: £16.99
Our Price: Rs.3895 Rs.3505
Standard Discount: 10%
You Save: Rs.390
The Boy, The Mole, The Fox And The Horse
[Hardback - 2019]
charlie mackesy
In Stock
List Price: £20
Our Price: Rs.3495 Rs.3145
Standard Discount: 10%
You Save: Rs.350
The 48 Laws Of Power
[Paperback - 2000]
robert greene
In Stock
List Price: $25
Our Price: Rs.4995 Rs.4495
Standard Discount: 10%
You Save: Rs.500
The Comfort Book
[Paperback - 2022]
matt haig
In Stock
List Price: £9.99
Our Price: Rs.2045 Rs.1840
Standard Discount: 10%
You Save: Rs.205
How To Meet Your Self: The Workbook For Self-Discovery
[Paperback - 2022]
nicole lepera
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £20
Our Price: Rs.4595 Rs.4135
Standard Discount: 10%
You Save: Rs.460