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Rebel Ideas:the Power Of Diverse Thinking
[Paperback - 2020]
matthew syed
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Category: Business
Sub-category: Business Self Help
Publisher: John Murray Uk | ISBN: 9781529348408 | Pages: 320
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Description

Rebel Ideas examines the power of 'cognitive diversity' - the ability to think differently about the world around us. It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age - from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest and a moving tale of de-radicalisation in America's Deep South.Rebel Ideaswill strengthen any team or organisation, but has dozens of personal applications, too: from the art of personal reinvention to the remarkable benefits of personalised nutrition. It shows us how to become more creative, how to collaborate in a world becoming more interconnected, and how to break free of the echo chambers that surround us all.

About the Author

Matthew Syed is the Sunday Times number one bestselling author of Bounce, Black Box Thinking and You Are Awesome. He writes an award-winning newspaper column in The Times and is the co-host of the hugely successful BBC podcast, Flintoff, Savage and the Ping Pong Guy. Matthew is the co-founder of Greenhouse, a charity that empowers youngsters through sport, a member of the FA s Technical Advisory Board and an ambassador for the PiXL educational foundation. Matthew lives in London with his wife and two children. To find out more about his work visit:

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