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Blockbusters: Why Big Hits-and Big Risks-are the Future Of the Entertainment Business
[Paperback - 2014]
anita elberse
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Category: Business
Sub-category: Business Self Help
Publisher: Faber And Faber Uk | ISBN: 9780571309221 | Pages: 320
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Description

What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works - and how to navigate today's high-stakes business world at large. 'Convincing . . . Elberse's Blockbusters builds on her already impressive academic résumé to create an accessible and entertaining book.' Financial Times

About the Author

Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.An award-winning teacher and scholar, Professor Elberse develops and teaches a course covering the businesses of entertainment, media, and sports, titled Strategic Marketing in Creative Industries, which ranks among the most sought-after courses in the School’s curriculum for MBA students, and chairs the Business of Entertainment, Media, and Sports executive education program. She also holds various leadership positions at the School: among other roles, she serves as the chair for Convening and Special Events. In her research, Professor Elberse primarily aims to understand what drives the success of products in the entertainment, media, sports, and other creative industries, and how firms can develop effective marketing strategies for such products. She is acclaimed for her work on digital-media strategies. Professor Elberse has conducted case studies on dozens of entertainment companies, personalities, and other entities. Many of these are described in her first book, Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment.

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