A Practical Guide to Entrepreneurship reveals the stories of the world's greatest entrepreneurs, distilling the key points into down-to-earth, realistic advice to help you turn any business opportunity into a successful venture - while avoiding the pitfalls of pursuing a pipe dream. Business experts Alison and David Price explain how to find a niche where you can beat the competition, create the right brand to stand out from the crowd, achieve the best work-life balance and grow your business to success. This Practical Guide offers expert insights, case studies, practical techniques and advice to help you begin your entrepreneurial journey.
About the Author
Alison Price is a Chartered Psychologist and Occupational Psychologist, inspirational keynote speaker and an international consultant. She lectures at Kingston University, London, and comments within the media on business psychology.
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