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Blue Ocean Strategy: How To Create Uncontested Market Space and Make the Competition Irrelevant
[Hardback - 2015]
w. chan kim
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Category: Business
Sub-category: Business Self Help
Publisher: Harvard Business Review Press | ISBN: 9781625274496 | Pages: 0
Shipping Weight: .540 | Dimensions: 0
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Description

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

About the Author

Renee Mauborgne is a Professor of Strategy at INSEAD and one of the authors of the bestselling business classic Blue Ocean Strategy. She is among the world’s top management gurus and serves as an advisor to multinational corporations, governments and institutions around the world.

W. Chan Kim is a Professor of Strategy at INSEAD and the one of the authors of the bestselling business classic Blue Ocean Strategy. He is among the world’s top management gurus and serves as an advisor to multinational corporations, governments and institutions around the world.

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