Advanced Search Request a Book

ORDERS

Readings Orders 0

DEMANDS

Readings Demands 0

universal principles of design, updated and expanded third edition: 200 ways to increase appeal, enhance usability, influence perception, and make better design decisions
[Flexibind - 2023]
william lidwell
Out of Stock
Availability in 6-8 weeks on receipt of order
List Price: £28
Our Price: Rs.6895
Category: Art
Sub-category: General Design
Publisher: Rockport Publishers Uk | ISBN: 9780760375167 | Pages: 424
Shipping Weight: | Dimensions:
Notify

Description

Universal Principles of Design, Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design. Richly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now. Each principle is presented in a two-page format. The left-hand page contains a succinct definition and a full description of the principle, examples of and guidelines for its use, and side notes that provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. The book is organized alphabetically so that principles can be easily and quickly referenced by name. From the Abbe Principle to the Zeigarnick Effect, every major design concept is defined and illustrated, including these new additions:

About the Author

William Lidwell is the Chief R&&D Officer at Avenues: The World School, where he leads teams tasked with conducting research in education and the learning sciences; the development of new educational curricula, programming, and technologies; and the architecture and design of new campuses around the world. The co-author of Universal Principles of Design and The Pocket Universal Principles of Design, he has written other books in a variety of disciplines, including design, education, and management. His online lectures on the psychology of color are available at TheGreatCourses.com, and his online courses on the universal principles of design and logo design are available at LinkedInLearning.com. He lives in Houston, Texas.

Bestsellers in Art

View All
Making Sense Of Islamic Art & Architecture
[Paperback - 2015]
adam barkman
In Stock
List Price: £9.95
Our Price: Rs.3895
Graffiti Planet: The Best Graffiti From Around The World
[Paperback - 2016]
ket
In Stock
List Price: £7.99
Our Price: Rs.1375 Rs.687
Standard Discount: 50%
You Save: Rs.688
Elegant Spirits: Amano's Tale Of Genji And Fairies
[Hardback - 2021]
yoshitaka amano
Out of Stock
Availability in 6-8 weeks on receipt of order
List Price: $39.99
Our Price: Rs.10545
Sylvia Plath: Drawings
[Paperback - 2022]
frieda hughes
Out of Stock
Availability in 6-8 weeks on receipt of order
List Price: £14.99
Our Price: Rs.3295
Cultural Treasures Of The World: From The Relics Of Ancient Empires To Modern-Day Icons
[Hardback - 2022]
dk
In Stock
List Price: £30
Our Price: Rs.8845
Drawing For Illustration
[Hardback - 2022]
martin salisbury
Out of Stock
Availability in 6-8 weeks on receipt of order
List Price: £30
Our Price: Rs.11695
What Is Art?
[Paperback - 1995]
leo tolstoy
Out of Stock
Availability in 6-8 weeks on receipt of order
List Price: £9.99
Our Price: Rs.2195
The New Drawing On The Right Side Of The Brain
[Paperback - 2008]
betty edwards
In Stock
List Price: £16.99
Our Price: Rs.4245
Ways Of Seeing
[Paperback - 2008]
john berger
Out of Stock
Availability in 6-8 weeks on receipt of order
List Price: £8.99
Our Price: Rs.2145
Design As Art
[Paperback - 2008]
bruno munari
Out of Stock
Availability in 6-8 weeks on receipt of order
List Price: £9.99
Our Price: Rs.1545
The History Of Western Art (art Essentials)
[Paperback - 2023]
janetta rebold benton
Out of Stock
Availability in 6-8 weeks on receipt of order
List Price: £10.99
Our Price: Rs.4245
Design: The Definitive Visual History
[Hardback - 2023]
dk
Out of Stock
Availability in 6-8 weeks on receipt of order
List Price: £30
Our Price: Rs.8995