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a more beautiful question:of inquiry to spark breakthrough ideas
[Paperback - 2016]
warren berger
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Category: Business
Sub-category: Business Self Help
Publisher: Bloomsbury Usa | ISBN: 9781632861054 | Pages: 272
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Description

To get a great answer, you need to ask the perfect question. Warren Berger revives the lost art of questioning.

In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool--one that has been available to us since childhood. Questioning--deeply, imaginatively, "beautifully"--can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask "Why?"

Berger s surprising findings reveal that even though children start out asking hundreds of questions a day, questioning "falls off a cliff" as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn t encouraged--and, in fact, is sometimes barely tolerated.

And yet, as Berger shows, the most creative, successful people tend to be expert questioners. They ve mastered the art of inquiry, raising questions no one else is asking--and finding powerful answers. The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA. He also shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them--by starting with a "beautiful question."

About the Author

Warren Berger, an expert on design thinking and innovation, is author of the acclaimed book Glimmer: How Design Can Transform Business and Your Life, which was named one of Business Week s "Best Innovation && Design Books of the Year." Berger also writes for Fast Company, Harvard Business Review, and was a longtime contributing editor at Wired magazine. He has appeared on NBC s "Today Show," ABC "World News," many times on CNN, and as a frequently-used expert source on NPR s "All Things Considered." He lives in New York. www.AMoreBeautifulQuestion.com

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