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You're addicted To You:Why It'S So Hard To Change -- and What You Can Do about It
[Paperback - 2007]
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Category: Self Help
Sub-category: Self Improvement
Publisher: Berrett-koehler Publishers | ISBN: 9781576754276 | Pages: 184
Shipping Weight: .369 | Dimensions: 6 x x 9 inches

All of us have things about ourselves we’d like to change. Maybe you want to be more organized, healthier, thinner, or more outspoken. Or perhaps you want to procrastinate less, quit smoking, listen better, or be a better leader. Whatever you want to change, you probably believe that your success depends on your conviction. The fact of the matter is, willpower alone won’t get you to change.

Noah Blumenthal illustrates how each of us becomes so thoroughly conditioned to act in old, counterproductive ways that negative behaviors become part of our very being. In a very real sense we become addicted to ourselves. The problem, he explains, isn’t that you aren’t trying hard enough, but that you’ve never learned the right way to make difficult changes. Here, he details a proven three-stage strategy—illuminated with practical tools, techniques, and exercises—for breaking self-addictions and conquering damaging behaviors like anger, workaholism, risk aversion, procrastination, overeating, under-exercising—just about anything. We all want to change our counterproductive behaviors. Here, Blumenthal offers a step-by-step guide for how to do it successfully.

Noah Blumenthal is president of Leading Principles, Inc., an executive coaching and consulting company whose clients rank among the Fortune and Global 500, including MTV Networks, Hilton Hotels Corporation, and DuPont. A keynote speaker and author of You’re Addicted to You (Berrett-Koehler), he was named one of the world’s “Top 100 Minds on Personal Development” by Leadership Excellence magazine and has been featured in such leading media outlets as the New York Times, CBS News, MSNBC News, Chicago Sun-Times, Investor’s Business Daily, and Newsday.

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