Description
Women are a huge, uniquely receptive but still underutilized audience for a whole range of social and political causes, not just “women’s issues.” In The She Spot, Lisa Witter and Lisa Chen, top executives in the nation’s largest public interest communications firm, explain why women’s enormous potential is still largely untapped. Citing examples from both the for-profit and nonprofit sectors, they offer specific, detailed advice—much of which flies in the face of conventional wisdom—on how to better connect with women and advance your mission.
About the Author
Lisa Witter is the chief operating officer of Fenton Communication, where she heads the firm’s practice in women’s is- sues and global affairs. Her clients include Women for Women International, Global Fund for Women, Women’s Funding Net- work, MoveOn.org, William and Flora Hewlett Foundation, Harvard School of Public Health, and American Medical As- sociation.
Co-founder of the award-winning SheSource.org, a database of women experts to help close the gender gap among commentators in the news media, Witter is a political and social commentator and blogger, who in 2004 was featured in Showtime’s American Candidate. Honored as an outstanding activist and ex- pert on women’s issues by Oxygen.com for her work on a national campaign against privatizing Social Security during the 2000 presidential election, she is on the board of directors or advisory council for Climate Counts, MomsRising.org, and Women for Women International.
Lisa Chen, a former reporter with the San Jose Mercury News, has been working in the public interest communications field for the past 10 years, serving clients including the New York Academy of Medicine, National Urban League, Physicians for Human Rights, Blue Shield of California Foundation, EngenderHealth, and Asian Americans/Pacific Islanders in Philanthropy.
A senior vice president at Fenton Communications, she is the firm’s head editor and writer and develops creative messaging for clients across a broad spectrum of issues, ranging from public health to education reform. Her writing has been published in the New York Times, USA Today, Boston Globe, San Francisco Chronicle, and elsewhere.
She lives in New York City.
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