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Using Scenarios:Scenario Planning For Improving Organizations
[Paperback - 2022]
thomas j. chermack
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List Price: $34.95
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Category: Business
Additional Category: Management
Publisher: Berrett-koehler Publishers | ISBN: 9781523092888 | Pages: 240
Shipping Weight: .326 | Dimensions: 6 x .45 x 9.06 inches

Description

This is the first book to offer detailed guidance on how scenarios can be used to help organizations make their toughest decisions in a world of ever-escalating crisis and opportunity.

To reap the full benefits of scenarios, you have to be able to apply them in the real world. This groundbreaking book goes beyond the theoretical to clearly explain different ways scenarios can be used in business decision-making—from strategic planning and financial modeling to crisis response. Connecting scenarios to strategy and action can have many benefits, including the ability to react quickly, anticipate major changes in the environment, and identify major opportunities.
 
Thomas Chermack, a top expert on scenario planning, offers seven specific ways organizations can use scenarios and provides a wide variety of examples, along with proven processes, exercises, and workshops that have been used successfully in organizations across industries and countries for more than fifteen years.
 

About the Author

Thomas J. Chermack is assistant professor in the Organizational Performance and Change program and director of the Scenario Planning Institute at Colorado State University. He is also founder and managing partner of Chermack Scenarios. He has facilitated scenario projects at Cargill, Saudi Aramco, General Mills, Motorola, and many other companies.

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