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Why Motivating People Doesn't Work...and What Does, Second Edition:More Breakthroughs For Leading, Energizing, and Engaging
[Paperback - 2023]
susan fowler
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Category: Business
Sub-category: Management
Additional Category: Business Education - Business Self Help
Publisher: Berrett-koehler Publishers | ISBN: 9781523004126 | Pages: 240
Shipping Weight: .278 | Dimensions: 5.52 x .73 x 8.5 inches

Description

"Leaders who want to amp up employee morale should take a look.”—Publishers Weekly

What if the answer to motivating people is to stop trying to motivate them?

The second edition of this bestseller reveals how motivation science is essential for solving the most vexing leadership issues—from hybrid work and retention to employee engagement.

Leaders face a motivation dilemma. Traditional command-and-control management styles and carrot-and-stick motivation techniques have been proven ineffective.

Motivation researcher and leadership consultant Susan Fowler expands on her groundbreaking Spectrum of Motivation model in this updated post-pandemic edition. New chapters tackle motivation science’s role in managing remote and hybrid work; expose overused tactics, such as gamification and tokens; and tell the fascinating backstory behind the great resignation and quiet quitting.

Fowler’s approach to leadership is fresh, pragmatic, and inspiring. But it’s also empirically sound. Her framework builds on Self-Determination Theory, equipping leaders with skills to encourage choice, deepen connection, and build competence. Leaders who mastered this method have experienced breakthroughs with higher retention, lower turnover, greater acceptance of DEIJ initiatives, and a more vital, creative, and resilient workforce.

Through her experiences working with organizations and leaders around the world, Fowler reminds us that motivation is at the heart of everything people do and everything they don’t do but wish they did. When managers integrate motivation science into their everyday leadership practice, an evolutionary truth emerges: people can be highly productive and flourish simultaneously.

About the Author

Susan Rigetti is an author, screenwriter, and the former technology op-ed editor at The New York Times. She has been named a "Person of the Year" by Time, the Financial Times, and the Webby Awards, and has appeared on Fortune's "40 Under 40" list, Vanity Fair's New Establishment list, Marie Claire's New Guard list, the Bloomberg 50, the Upstart 50, the Recode 100, and more. She is the author of a book on computer programming that has been implemented by companies across Silicon Valley, and the critically acclaimed memoir Whistleblower.

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