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Description
Peter Georgescu arrived in this country as a penniless Romanian refugee and rose to become the CEO of Young & Rubicam. This is why he’s so heartsick that with flat wages, disappearing jobs, and a shrinking middle class, his kind of rags-to-riches story doesn’t seem possible now. But he has a message for his fellow CEOs: we’re the ones who must take the lead in fixing the economy.
Marshaling deeply sobering statistics, Georgescu depicts the stark reality of America today: a nation with greater wealth inequality and lower social mobility than just about any other country in the developed world. But the problem isn’t that free-market capitalism no longer works—it’s that it’s been hijacked by shareholder primacy. Where once our business leaders looked to the needs and interests of a variety of stakeholders—employees, community members, the business itself—now they’re myopically focused on maximizing their shareholders’ quarterly returns.
Capitalists Arise! shows how the short-term thinking spawned by shareholder primacy lies at the root of our current economic malaise and social breakdown. But Georgescu offers concrete actions that capitalists themselves can take to create a better future. The irony is that if businesses do this, shareholders will do even better. In the long run, businesses can thrive only when society is healthy and strong. This book is a manifesto calling on capitalists to heal the nation that has given them so much.
About the Author
Peter A. Georgescu is Chairman Emeritus of Young & Rubicam Inc. and author of "The Constant Choice" and "The Source of Success."Peter Georgescu was born on the eve of the Second World War in Bucharest, Romania. Peter’s father was the Managing Director of Exxon’s operation in Romania. While on a business trip to New York in 1947, the Iron Curtain fell and Peter’s parents could not return to Romania. Overnight they became the enemy of the Communist regime (his father would have been killed if he’d returned to Romania). Peter and his brother were left in Romania with his grandparents and would remain apart from his mother and father for eight years.His grandfather was seized and imprisoned as a political threat, and then murdered in captivity. Shortly after his grandfather was taken away, Peter, only nine years old, was arrested along with his brother and grandmother and sent to a work camp. With the intervention of Congressman Frances Bolton and President Eisenhower, the boys were reunited with their parents in April of 1954."The Constant Choice" is a remarkable story that transcends memoir or autobiography in favor of a reflective look at an unusual life. Peter Georgescu has chosen to write a ground-breaking book about his unlikely path in business and his own illuminating journey in the world of faith. Georgescu has struggled with the forces of both good and evil, which are often indistinguishable, disguised and difficult to differentiate from one another. His story offers a hope and clarity to those struggling in today's confusing and frightening world.In 2006, Mr. Georgescu published his first book "The Source of Success" -- asserting that personal values and creativity, devoted to creating lasting relationships with individual customers, are the leading drivers of business success in the 21st Century.
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