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Make It, Don't Fake It:Leading With authenticity For Real Business Success
[Paperback - 2021]
geoffrey a. moore
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Category: Business
Sub-category: Business - General
Additional Category: Leadership
Publisher: Berrett-koehler Publishers | ISBN: 9781523091492 | Pages: 192
Shipping Weight: .255 | Dimensions: 5.56 x .55 x 8.5 inches

Description

An award-winning CEO and communications expert shows how authentic leadership eliminates the need for the shortcuts that sabotage success. “Fake it till you make it” just doesn’t work—at least not long enough to build a sustainable business.

Driven to succeed under constant pressure, entrepreneurs and business leaders alike can be tempted to exaggerate their strengths, minimize weaknesses, and bend the truth. Through the twin lenses of running her own national public relations firm and advising thousands of executives for a quarter-century, Sabrina Horn revisits the core of leadership; defines authentic, reality-based business integrity; and shows readers how to attain and maintain it.
 
With firsthand accounts of sticky situations and painful mistakes, Horn lays out workable strategies, frameworks, and mental maps to help leaders gain the clarity of thought necessary to make sound business decisions, even when there are no right answers. In her straightforward, no-nonsense style, she shares the power of humility and empathy, mentorship and self-assessment, and a strong core value system to build a leader’s confidence and resilience. Horn’s fake-free advice will empower readers to disarm fear, organize risk, manage setbacks and crises, deal with losing and loneliness, and create a culture and brand designed for long-term success.

About the Author

Sabrina Horn is an award-winning CEO, communications expert and advisor. She founded Horn Group, a public relations firm, with $500, five years' job experience, and became one of few female CEOs in Silicon Valley in the early 1990s. Over a quarter century, her firm advised thousands of executives and their companies--from the hottest startups to the Fortune 500.When Horn started her company, she knew how to do PR for tech companies but had little management experience. She learned about leadership on the job by being faced with many tough decisions and situations. Through her journey, she learned that leadership is about making the right decisions at the right time based on reality, and often in the face of great adversity. Still, she confesses to having made many mistakes, and now shares what she learned about how to make it without faking it.Horn Group received national acclaim as Best US Employer and Best US Tech Agency. In 2015, Horn oversaw her firm's successful acquisition by Finn Partners, a global marketing company. Born in 1961, Horn has a B.A. in American Studies from Hobart and William Smith Colleges, and a M.S. in Public Relations from Boston University.

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