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Expect the Unexpected Or You Won't Find It:a Creativity Tool Based On the ancient Wisdom Of Heraclitus
[Paperback - 2002]
roger von oech
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Category: Business
Sub-category: Leadership
Publisher: Berrett-koehler Publishers | ISBN: 9781576752272 | Pages: 208
Shipping Weight: .221 | Dimensions: 5.06 x .49 x 7 inches

Description

Open your mind with the creative enigmas of Heraclitus. These innovation strategies--from "You Can't Step in the Same River Twice" to "Dogs Bark at What They Don't Understand"--are as relevant today as they were 2,500 years ago when this provocative Greek philosopher wrote them.

Roger von Oech breathes fresh life into these ancient ideas to produce a treasury of useful creativity insights including "Appreciate Turbulence," "Practice Forgetting," "Ask a Fool," "See the Obvious," "Connect the Unconnected," "Find a Pattern," "Use What's Not There," and "Reverse Assumptions."

Whether you read it from start to finish as a creativity workbook, or consult it as a daily oracle, Expect the Unexpected or You Won't Find It offers a welcome jolt to the imagination!

About the Author

Roger von Oech is an American speaker, conference organizer, author, and toy-maker whose focus has been on the study of creativity.

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