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An age Of New Possibilities:How Humane Values and an Entrepreneurial Spirit Will Lead Us Into the Future
[Hardback - 2004]
reinhard mohn
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Category: Business
Sub-category: Leadership
Additional Category: Planning & Development - Sociology
Publisher: Crown Currency | ISBN: 9781400053445 | Pages: 224
Shipping Weight: .349 | Dimensions: 5.79 x .83 x 8.54 inches

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Description

We live in an exciting and rapidly changing time—every day it seems new inventions and innovations that change our way of life arrive on the scene. But while our day-to-day lives have become easier, the larger picture is now more complicated. Businesses are also faced with this quandary. Change is occurring in the economic sphere as quickly and often as it is in our individual lives, and the new global economy is presenting even more challenges to companies that must operate in an often unfamiliar worldwide arena. As a result, the modern business world is in dire need of a complete overhaul if companies are to adapt to an environment that is far different from the one in which they initially achieved success.

Enter Reinhard Mohn, the innovative entrepreneur who built Bertelsmann into a global powerhouse. Drawing on his more than fifty years of experience in the private sector, Mohn explains how entrepreneurial leaders have a unique ability to lead businesses into the future by adapting to new socioeconomic realities. He shows how private businesses have become increasingly connected to both politics and the public sector, making the need for constant change necessary to the survival and success of all companies. Furthermore, Mohn demonstrates why, in order to thrive in the future, businesses—as well as governmental and social organizations—must abandon the obsolete practices they have long relied on, creating instead new ways of doing business to adapt to our ever more mutable world.

With a career’s worth of knowledge gained by guiding Bertelsmann to become one of the foremost media companies in the world, Mohn offers invaluable insights in An Age of New Possibilities, making this an essential read for anyone with a taste for the incredible challenge of doing business in the twenty-first century.

About the Author

Reinard Mohn great-great-grandson of Carl Bertelsmann, the founder of the Bertelsmann publishing house, was born in Gutersloh, Germany, in 1921. The publishing house itself originated over 160 years ago as a printing office, primarily for church hymnals. For parr of World War II, Mohn was a prisoner of war in Kansas. Following the war, he returned to Gutersloh and gave up his engineering career to resurrect the company from the shambles of war. During the forty years of his leadership he built Bertelsmann into an international media conglomerate that includes book and music clubs, magazines, book and music publishing houses, and printing plants. He retired as managing board chairman in 1981 and as supervisory board chairman in 1991. He is currently chairman of the board of the Bertelsmann Foundation.

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