Advanced Search Request a Book

ORDERS

Readings Orders 0

DEMANDS

Readings Demands 0

For Immediate Release:Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations
[Paperback - 2021]
karen kelly
On Demand
Availability in 4-6 weeks on receipt of order
List Price: $19.95
Our Price: Rs.4495 Rs.3821
Standard Discount: 15%
You Save: Rs.674
Category: Business
Sub-category: Management
Publisher: Benbella Books | ISBN: 9781953295095 | Pages: 288
Shipping Weight: .309 | Dimensions: 6 x .69 x 9 inches

Description

It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google).

For Immediate Release will show you how to:

Frame the debate and control the conversation
Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them
Promote the interests of your brand or business; deter or potentially stop what is not in your interest
Build on great press, and avoid or minimize bad press
Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see
Handle a crisis in the most effective and efficient manner
See the positive difference effective PR makes through compelling case studies—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others—and your own business.

About the Author

null

Bestsellers in Business

View All
Who Moved My Cheese? An Amazing Way To Deal With Change In Your Work And In Your Life
[Paperback - 1999]
dr spencer johnson
In Stock
List Price: £8.99
Our Price: Rs.1295 Rs.1165
Standard Discount: 10%
You Save: Rs.130
Principles: Life And Work
[Hardback - 2017]
ray dalio
In Stock
List Price: £30
Our Price: Rs.7795 Rs.7015
Standard Discount: 10%
You Save: Rs.780
Tools Of Titans: The Tactics, Routines And Habits Of Billionaires, Icons And World-Class Performers
[Paperback - 2016]
timothy ferriss
In Stock
List Price: £25
Our Price: Rs.4095 Rs.3685
Standard Discount: 10%
You Save: Rs.410
Linchpin: Are You Indispensable? How To Drive Your Career And Create A Remarkable Future
[Paperback - 2018]
seth godin
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £9.99
Our Price: Rs.2195 Rs.1975
Standard Discount: 10%
You Save: Rs.220
Atomic Habits: An Easy And Proven Way To Build Good Habits And Break Bad Ones
[Paperback - 2018]
james clear
In Stock
List Price: £17.99
Our Price: Rs.3895 Rs.3505
Standard Discount: 10%
You Save: Rs.390
The Laws Of Human Nature
[Paperback - 2019]
robert greene
In Stock
List Price: $25
Our Price: Rs.4995 Rs.4495
Standard Discount: 10%
You Save: Rs.500
The Wealth Of Nations
[Paperback - 2003]
adam smith
Out of Stock
Availability in 4-6 weeks on receipt of order
List Price: $9.99
Our Price: Rs.2445 Rs.2200
Standard Discount: 10%
You Save: Rs.245
Freakonomics: A Rogue Economist Explores The Hidden Side Of Everything
[Paperback - 2009]
steven d. levitt
In Stock
List Price: £5.99
Our Price: Rs.1395 Rs.1255
Standard Discount: 10%
You Save: Rs.140
Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That The Poor And Middle Class Do Not!
[Paperback - 2017]
robert t. kiyosaki
In Stock
List Price: $8.99
Our Price: Rs.2295 Rs.2065
Standard Discount: 10%
You Save: Rs.230
Chip War: The Fight For The World's Most Critical Technology
[Paperback - 2022]
chris miller
On Demand
Availability in 2-4 weeks on receipt of order
List Price: £14.99
Our Price: Rs.4195 Rs.3566
Standard Discount: 15%
You Save: Rs.629
The World For Sale: Money, Power And The Traders Who Barter The Earth's Resources
[Paperback - 2022]
javier blas
In Stock
List Price: £10.99
Our Price: Rs.2395 Rs.2155
Standard Discount: 10%
You Save: Rs.240
How Big Things Get Done: The Surprising Factors Behind Every Successful Project, From Home Renovations To Space Exploration
[Paperback - 2023]
bent flyvbjerg
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £16.99
Our Price: Rs.3845 Rs.3460
Standard Discount: 10%
You Save: Rs.385