Every Idea Is A Good Idea:Be Creative Anytime, Anywhere

Description

Access a level of creativity you never thought possible, using techniques Tom Sturges—former head of creative at Universal Music Publishing Group—learned in his 25-plus years in the music industry.

Everyone is innately creative. But many of us—especially those trying to develop careers in music and the arts—wish we knew how to better tap into our creative potential. Is there a way to more easily connect with the part of our minds that knows how to complete a song, finish a poem, or solve a problem?

Music industry veteran Tom Sturges argues that there is. Sturges—who, in his 25-plus-year career, has worked with artists including Carole King, Paul Simon, Elton John, Neil Young, Foo Fighters, Red Hot Chili Peppers, Smashing Pumpkins and Outkast—has developed dependable techniques to help you recognize and harness your own creative power, whenever and wherever you need it Get insight and knowledge of the creative process from Sir Paul McCartney and other. . Every Idea Is a Good Idea invites readers to find the pathway to their own creative endeavors.

About the Author

Tom Sturges is a mentor, teacher, coach, and volunteer, and the father of two sons. He is the executive vice president and head of creative for Universal Music Publishing Group. Tom also created a learning program that develops creativity in children via the writing of lyrics, melodies, and recording the finished songs. Every Idea Is a Good Idea has been an integral element of the MBUSD Gate Program for five of the last six years, reaching more than 360 students. Tom also teaches The Music Business Now at UCLA Extension, a course central to the UCLA Music Business Certificate Program. Sturges, who lives in Manhattan Beach, California, is a golfer, and an inventor, and the son of legendary writer and director Preston Sturges. He is also the President of the Los Angeles Chapter of the National Academy Of Recording Arts and Sciences.