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Buzzmarketing:Get People To Talk about Your Stuff
[Paperback - 2008]
mark hughes
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Category: Business
Sub-category: Sales & Marketing
Additional Category: Planning & Development
Publisher: Portfolio | ISBN: 9781591842132 | Pages: 256
Shipping Weight: .249 | Dimensions: 5.5 x .68 x 8.4 inches

Description

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream

These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.

Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

About the Author

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