Advanced Search Request a Book

ORDERS

Readings Orders 0

DEMANDS

Readings Demands 0

Why We Remember: the Science Of Memory and How It Shapes Us
[Paperback - 2025]
dr charan ranganath
Pre-Order
In Stock Around 03-Jan-2025
List Price: £10.99
Our Price: Rs.2395 Rs.2036
Standard Discount: 15%
You Save: Rs.359
Category: Science
Sub-category: Popular Science
Publisher: Faber And Faber Uk | ISBN: 9780571374175 | Pages: 304
Shipping Weight: | Dimensions:
Notify

More Buying Options

Paperback Rs.2928

Description

THE UNFORGETTABLE NEW YORK TIMES BESTSELLER

A TIMES BOOK OF THE YEAR

'Popular science at its best: entertaining and thought-provoking.' FINANCIAL TIMES

'You don't have to be a victim to your past and the way you used to think . . . A wonderful book.' DR RANGAN CHATTERJEE

'A radically new and engaging explanation of how and why we remember.' MATTHEW WALKER

'Life-changing.' SIDDHARTHA MUKHERJEE

---

Memory is far more than an archive of the past. This groundbreaking book by a pioneering Professor of Neuroscience and Psychology, Dr Charan Ranganath, reveals the powerful role memory plays in nearly every aspect of our lives.

Combining fascinating tales of the peculiarities of memory as well as cutting-edge science, Dr Ranganath shows the surprising ways our brains record the past and how we use that information to understand who we are in the present, and to imagine and guide our futures. Memory shapes how we experience the world, and it does that in often invisible, active and sometimes destructive ways. Dr Ranganath argues that we can use this knowledge to make better use of our flawed memories, whether in daily tasks like finding our keys or dealing with memory loss as we age. What's more, when we work with the brain's ability to learn and reinterpret past events, we can shed our biases, learn faster and heal after grief or trauma. This is a vital, accessible guide to understanding memory's quirks - and its power.

About the Author

Charan Ranganath is the Director of the Memory and Plasticity Program and a Professor of Psychology and Neuroscience at the University of California at Davis. He also the Director of the University of California at Davis' Dynamic Memory Lab, a world-leading research laboratory. Ranganath is a pioneer in the use of brain imaging techniques like functional magnetic resonance imaging (fMRI) to study the mechanisms in the brain that allow us to remember past events.

His work has been recognised with numerous awards, including a Guggenheim Fellowship and the Leverhulme Professorship at the University of Cambridge. He lives in California.

Bestsellers in Science

View All
A Brief History Of Time
[Paperback - 1989]
stephen hawking
In Stock
List Price: £8.99
Our Price: Rs.1895 Rs.1705
Standard Discount: 10%
You Save: Rs.190
I Contain Multitudes: The Microbes Within Us And A Grander View Of Life
[Paperback - 2017]
ed yong
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £12.99
Our Price: Rs.2795 Rs.2515
Standard Discount: 10%
You Save: Rs.280
Guns, Germs And Steel: A Short History Of Everybody For The Last 13,000 Years (Winner Of The Pulitzer Prize For Non Fiction 1998)
[Paperback - 2005]
jared diamond
In Stock
List Price: £12.99
Our Price: Rs.2995 Rs.2695
Standard Discount: 10%
You Save: Rs.300
A Short History Of Nearly Everything: A Journey Through Space And Time
[Paperback - 2016]
bill bryson
In Stock
List Price: £10.99
Our Price: Rs.2645 Rs.2380
Standard Discount: 10%
You Save: Rs.265
The God Equation: The Quest For A Theory Of Everything
[Paperback - 2022]
michio kaku
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £9.99
Our Price: Rs.2245 Rs.2020
Standard Discount: 10%
You Save: Rs.225
Six Easy Pieces: Essentials Of Physics Explained By Its Most Brilliant Teacher
[Paperback - 2016]
richard p. feynman
Out of Stock
Availability in 4-6 weeks on receipt of order
List Price: $16.99
Our Price: Rs.3895 Rs.3505
Standard Discount: 10%
You Save: Rs.390
The God Delusion (10th Anniversary Edition)
[Paperback - 2016]
richard dawkins
In Stock
List Price: £10.99
Our Price: Rs.2575 Rs.2317
Standard Discount: 10%
You Save: Rs.258
The Order Of Time
[Paperback - 2019]
carlo rovelli
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £10.99
Our Price: Rs.2295 Rs.2065
Standard Discount: 10%
You Save: Rs.230
Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge And The Teachings Of Plants
[Paperback - 2020]
robin wall kimmerer
In Stock
List Price: £10.99
Our Price: Rs.2445 Rs.2200
Standard Discount: 10%
You Save: Rs.245
The Structure Of Scientific Revolutions: 50th Anniversary Edition
[Paperback - 2012]
thomas s. kuhn
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: $18
Our Price: Rs.4745 Rs.4270
Standard Discount: 10%
You Save: Rs.475
Surely You're Joking Mr Feynman: Adventures Of A Curious Character
[Paperback - 2022]
richard p. feynman
On Demand
Availability in 2-4 weeks on receipt of order
List Price: £10.99
Our Price: Rs.2545 Rs.2163
Standard Discount: 15%
You Save: Rs.382