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The Big Book Of Letterheads
[Hardback - 2007]
david e. carter
In Stock
List Price: $49.95
Our Price: Rs.1500 Rs.1350
Standard Discount: 10%
You Save: Rs.150
Category: Art
Sub-category: Graphic Arts
Publisher: Collins Design Usa | ISBN: 9780061255700 | Pages: 384
Shipping Weight: 0 | Dimensions: 0

Description

Although email has overtaken written communication in business, letterhead design is just as vital as ever. Since business letters are mailed less frequently, each one sent has the opportunity to have a greater impact on the reader that it would have in the pre–internet era. Today's designers are challenged to create a letterhead (and letterhead set) that will accomplish the following: make a positive first impression for the business; be an appropriate design for the firm's personality and corporate culture; and leave a lasting impression in the mind of the recipient. In addition, the "letterhead set" will usually contain an envelope–one which ideally says "open me first." THE BIG BOOK OF LETTERHEADS includes nearly 400 letterhead sets, all selected for their ability to inspire the reader and provide countless brainstorming ideas.

About the Author

David Edward Carter was an American businessman and writer on graphic design, logo design, and corporate branding. He wrote many books on trademark and logo design and won a number of regional Emmys for his local television productions. After moving to Sanibel Island, Carter had teamed with Pfeifer Realty Group owner Eric Pfeifer to make several historical documentaries about Sanibel Island, including Sanibel Before the Causeway and Postcards and Pictures from Sanibel.

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