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corporate architecture: (building a brand) fashion, banking, telecommunications, automotive
[Hardback - 2009]
alejandro bahamon
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Sub-category: Architecture
Publisher: W. W. Norton & Company | ISBN: 9780393733051 | Pages: 503
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Description

How the fashion, banking, automotive, and telecommunications industries use architecture as a tool of marketing strategy. A brand is much more than the product or service that it represents -- it is a whole imaginary world custom-made for the target consumer, and it often has little to do with what is being sold. Competition has given rise to a new class of buildings, designed by top architects and characterized by bold design approaches, surveyed in this sweeping study.

About the Author

Alejandro Bahamón, an architect, photographer, and editor of architecture books, is the author of numerous publications on contemporary architecture, includingSketch Plan Build, The Magic of Tents, Treehouses, Glass Houses, Houses on the Edge, and (with Ana María Álvarez),Light Color Sound. He lives in Barcelona.

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