Description
Tricia and Antoinette Clarke—best friends, Power Twins, and Boss Ladies—show you how to take your work and life to the Next Level.
“Aspiring Boss Ladies in any field should pay attention.”—Gabrielle Union-Wade, actress, activist, and New York Times bestselling author of We’re Going to Need More Wine
As African American women who have climbed their way to the highest ranks of the media world, Tricia and Antoinette have learned that to win when the deck is stacked against you, you need to ditch the old Status Quo rules. Whether you’re starting your career, wondering why you’re not further along, or looking to pivot, you’ve got to double down on yourself, and you’ve got to cultivate a tribe of people who will double down on you, too.
Now, they share their wisdom with the next generation of Boss Ladies looking to up their game. If you’re tired of getting second-class rewards for first-class work and you’re ready to be respected for who you are, Double Down will give you the tools and tactics to go all in on your dreams.
Among the lessons you’ll learn:
• Don’t emulate, originate: Identify your unique superpowers to start from a place of strength.
• Don’t stay in place, move into white space: To stand out, use your superpowers to do something no one else does.
• Don’t just compete, play the long game: Work backward from where you want to end up—aim high, go far.
• Don’t inherit your tribe, build it: Actively cultivate a crew of people who will push you to go after your most audacious goals (and set new ones).
Packed with strategies and solutions, as well as stories of other badass Boss Ladies including Ayesha Curry, Carly Cushnie, Anne Wojcicki, and many others, this remixed rulebook will help you see the power in yourself—and double down on it.
About the Author
Antoinette M. Clarke is a two-time Emmy Award-winning television producer and the vice president of branded entertainment and media innovation at CBS. She has worked as a producer for The Tyra Banks Show, Rachael Ray, and The Nate Berkus Show and as the director of broadcast sales integration for Martha Stewart Living. In 2017, she was honored with a Black Women in Media award and in 2018 was named one of thirty-nine featured in Adweek's annual Disruptors list.
Tricia Clarke-Stone is an entrepreneur, innovative marketer, and CEO of WP Narrative_, an award-winning creative and tech agency she cofounded with hip hop mogul Russell Simmons that was acquired by Hollywood producer Will Packer. Tricia has earned spots on both Ad Age's and Crain's New York's 40 Under 40, Adweek's Disruptors list, and Refinery29's Black Is the New Black list. Her work has been honored at SXSW, Cannes Lions, the Clios, the Shortys, and the Webbys.
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